National Bohemian Bank Can (circa 1969)

This month's can is a bank can from National Bohemian in Baltimore. It's one of my favorite cans from baltimore. I don't collect bank cans, but somehow I've accumulated several of them. You can find this can at most area cans shows for $20-25.00. I paid $30, which was too much.  I think the brewery either gave this can away or sold it to visitors to the brewery. Along the bottom of the can it lists the cities where National had breweries: Baltimore, Detroit, Miami and Phoenix. That places the can between 1966 (when they opened their Arizona branch) and 1973 (when they left Detroit).

Bank Cans and other Brewery Souvenirs

Brewing industry trade journals recommended tours as a good way to win new customers and to win local support for your business. Tours varied in their length and how much detail they revealed. Smaller breweries that couldn't afford full time tour guides sometimes trained salesmen to do tours. Breweries could print pamphlets and booklets to pass out to visitors. Some provided food and they usually gave away free sample of their products. According to a 1947 article in "American Brewer" breweries provided things such as pretzels, sandwiches, cold cuts and even buffet dinners. One Texas brewery featured a Mexican dinner with some tours.

The article warned against those visitors that regularly used the tours to get free beer, abusing the company's hospitality. The author recommended reviewing the hospitality part of the tour, and making sure it wasn't overdone.

Breweries could follow up after the tour with letters to the visitor and, of course, material to take home. Bank cans were only one type of souvenir you could get on a brewery tour. The page below shows some of the items people could pick up (usually free).

Pamphlets & Booklets

This is a 1950s booklet from Jacob Ruppert Brewing Company in New York City. It's about 40 pages long and full of B&W photos of the inside of the brewery and some of the people who worked there.

Bank Cans

This is another bank can. It's from Christian Heurich Brewery in Washington, DC. This brand came out in 1955 and the brewery closed in January 1956 so it's easy to date this can. A DC native told me that taking the tour of Heurich's brewery, and getting to taste the beer, was a rite of passage in DC in the early 1950s.

Mini Bottles

Most of these are salt and pepper shakers. I have only a few, mostly from breweries I am interested in. Here we have Barbarossa from Red Top in Cincinnati, Burger from Cincinnati, Esslingers from Philadelphia, Fehr's from Louisville, and Fort Pitt and Old Shay from Pittsburgh.

 

Mugs

Mugs were popular give-away's from many breweries. I've seen a lot from Falstaff. Fehr's in Louisville used to also give them away, apparently with kegs of their beer.

Others

There are numerous other items breweries gave away. Prohibition they gave away match vaults (small metal containers that kept wooden matches dry in your pocket) and watch fobs. They also gave away small pocket mirrors, match books, combs, booklets, recipe books, etc, as well as bottle and can openers. Collectors call these items "Breweriana" and they allow collectors to expand their collection beyond cans and bottles.

Sources Used

"How breweries Have Applied Plant Tours in Promoting the Sales of Their Beer" American Brewer. (March 1947)

 

 

Brewery research on Rustycans.com has been aided by Carlson's Brewery Research.